Hong Kong, China (September 10, 2026) – SeaOvers PTE LTD (“SeaOvers”), a leading media technology company advancing the adoption of Free Ad-Supported TV (FAST) across the Asia Pacific, today announced the successful launch of Fashion TV’s FAST channel on myTV SUPER, the leading OTT platform in Hong Kong. It brings Fashion TV’s international fashion, beauty and luxury lifestyle programming to the Hong Kong and Macau audiences through its first FAST channel in the market, offering viewers free access to premium content.
This collaboration demonstrates SeaOvers’ role of being a strategic enabler in helping international content owners to expand their FAST presence across Asia Pacific. By connecting FashionTV with myTV SUPER, an established local streaming network within its ecosystem, SeaOvers simplifies the market entry process and helps content owners navigate the complexities of FAST distribution in the region. With the operational expertise and advertising monetization capabilities needed in the launch and distribution of FAST channels, SeaOvers enables FashionTV to reach new audiences and generate additional content revenue. This partnership also strengthens myTV SUPER to enrich their content offerings with international programming, which gives its audiences a greater choice and variety in entertainment.
“This partnership strengthens FashionTV’s position in Hong Kong, Macau, and the wider Chinese-speaking market,” said Michel Adam, Founder and Chairman of FashionTV. “It also gives us a new platform to showcase our collaborations with local creators and talents and bring their unique perspectives to a broader regional audience. By extending premium fashion and beauty content through myTV SUPER, we look forward to highlighting Hong Kong’s creative energy and pivotal role as an Asian fashion hub, while creating new opportunities for cross-cultural exchange and collaboration.”
Michel Adam, Founder and Chairman of FashionTV
“Adding FashionTV’s FAST channel diversifies our free content library with premium lifestyle programming that was traditionally behind paywalls. This launch reflects the growing maturity of the FAST model in Hong Kong and our commitment to offering viewers greater choice at no cost.” said Rex Ching, President of myTV SUPER Limited.
Rex Ching, President of myTV SUPER Limited
“The SeaOvers FAST ecosystem is designed to create value for both content owners and streaming platforms,” said Brendan Wu, Co-founder and CEO of SeaOvers. “For content owners like FashionTV, we help them to drive content growth and generate additional advertising revenue, while the streaming platforms such as myTV SUPER can diversify their content offering with international programming. By bringing both sides together, we create opportunities to grow the FAST market across APAC. And this is just the beginning, we look forward to building more connections across the region.”
Brendan Wu, Co-founder and CEO of SeaOvers
About FashionTV
FashionTV (FTV) is the world’s first 24/7 international television channel dedicated to fashion, beauty, and lifestyle. Launched in Paris in 1997 by founder and chairman Michel Adam Lisowski, FashionTV has grown into one of the most widely distributed TV channels globally, reaching an estimated 350–500 million households across 193–195 countries via satellite, cable, IPTV, DTH, and digital platforms. Producing over 500 hours of new programming each year, the channel covers major fashion weeks, top designers, models, and trends, while also expanding into streaming and strong social and mobile presence. As a global multimedia network, FashionTV combines B2B distribution and partnerships, B2C streaming, and brand extensions to serve fashion professionals, enthusiasts, and lifestyle audiences worldwide.
myTV SUPER is an OTT platform under TVB and operated by myTV Super Limited. It offers over 80 channels and more than 100,000 hours of on-demand content, covering TVB self-produced dramas, myTV SUPER Original productions, popular Asian dramas and variety shows, movies, classic Cantonese films, the latest Japanese anime, and a wide range of high-quality, buzzworthy titles from around the world. myTV SUPER is available on Smart TVs, devices connected to myTV SUPER box (selected 4K content available on 4K TVs), as well as via the myTV SUPER App and web platform, delivering a whole new way to watch TV and online videos.
SeaOvers PTE LED is a Singapore media tech company bridging global content providers with streaming platforms through Free Ad-Supported Streaming TV (FAST). We bring diverse premium content to audiences worldwide. Our AI-powered, independent ad engine enables local and personalized advertising, creating a sustainable ecosystem for content providers, platforms, and advertisers. We open new revenue streams, expand audience reach, and deliver high-quality advertising inventory, while ensuring transparent ad revenue sharing across the ecosystem.
More than a media tech company, SeaOvers is pioneering a fair media landscape and transforming the way how the media industry entertains the world.
