How SeaOvers Helps Motorvision Break into Asia Streaming Market

Motorvision Group is creator and producer of automotive-themed television and entertainment in Europe. Its programmes span across motorsport, supercars, classic vehicles, manufacturing insights, and lifestyle shows—captivating car enthusiasts throughout the region. Through a plethora of channels such as Motorvision, Motorvision+ and Motorvision Classic, the group delivers documentaries, test drives, live racing coverage, and curated thematic formats.

Motorvision has been looking to expand into Asia, however, navigating the local Asian streaming ecosystems for a sustainable business model, while adapting its European content for the diverse markets of Asia has been challenging. This led Motorvision to partner with SeaOvers, enabling connections with streaming platforms across Asia and to reach Asian audiences in various local languages. 

Challenges encountered by Motorvision when distributing content to Asia 

Fragmented media ecosystems increased entry barriers

Motorvision recognized the strong potential in Asia for automotive entertainment, especially since the region lacks dedicated automotive-themed TV channels. But expanding into Asia could not be a simple action due to its highly fragmented media landscape. Each market—whether China, Japan, Korea, or Southeast Asia—operates by its own platforms, languages, regulations, and business models.

Inevitably, Motorvision had to negotiate individually with each platform across multiple countries, significantly costing much of the time and operational effort to overcome the entry barrier against the brand.

Difficulty in establishing an additional content monetization model

Motorvision presence in Asia has been limited to Pay TV, where subscription revenue is relatively minimal, as many Asian markets favor AVOD (ad-supported video on demand) model. This situation urges Motorvision to explore additional revenue streams to expand the reach of its premium content in Asia. 

Limited local networks and heavy localization demand

Motorvision also faced challenges in building local distribution relationships with regional OTT players and platforms. Without established networks in Asia, negotiations were slow and even difficult to initiate. At the same time, European content required significant—such as translative subtitles in multiple languages across the region—in order to make content appealing to the Asian audiences. These factors added operational strain and prolonged distribution timelines that collectively hindered any attempt to step into the streaming markets in Asia.

SeaOvers’s Solution for Motorvision

Seamless access to Asian OTT streaming platforms

Entering Asia’s fragmented media landscape was a challenge for Motorvision or any European content creator, since the entry had to go through negotiations with Asian platforms each by each. By partnering with SeaOvers, Motorvision gains access to SeaOvers’ already-established networks of streaming platform across Asia. This allows the company to distribute content widely without the process of securing deals one by one, saving much time and effort in overcoming the barriers.

Ad-supported distribution with FAST Media Suite

To address the monetization challenges, Motorvision leverages the SeaOvers FAST Media Suite which allows the insertion of ad breaks into its channels, enabling spontaneous revenue generation through ad-supported streaming models. This solution allows Motorvision to align its monetization strategy with the local audience preferences while maintaining premium content delivery.

AI-powered subtitling for multilingual accessibility

Localization was another key barrier against Motorvision. SeaOvers addresses this by providing AI-powered subtitling solution, which automatically generates high-quality Chinese subtitles from the original audio of the content. This ensures that Motorvision’s automotive content can be accessible and appealing to draw in Asian audiences, while reducing the cost and manual workload of translation, and eventually, attaining faster market rollout.

By combining FAST monetization and localization technology, SeaOvers helps Motorvision overcome operational barriers and accelerate its entry into Asian markets. This partnership allows Motorvision to focus on delivering premium automotive entertainment, while SeaOvers supports content distribution, revenue generation, and enhancing the audience viewing experience.

Would you recommend SeaOvers to other content providers?

“We are excited to have started the partnership with SeaOvers to expend our presence in Asia and the first results are very promising. So we can highly recommend SeaOvers to companies who are aiming to increase their digital business in Asia” said Raimund Koehler, CEO of Motorvision Group.

About Motorvision

MOTORVISION GROUP is Europe’s leading creator and producer of automotive-themed television programming. We unite the production, purchase and sale or licensing of moving image content with the operation of global TV channels, online and mobile streaming services under one roof.

With more than 30+ years experience in the media industry, we are systematically digitizing and extending our business by adding new technical distribution channels, such as FAST channels and our mobile streaming application.

Having millions of reach from our TV channel, we use the strength of our entertainment business and high advertising reach to further develop our digital consumer platforms and actively diversify our portfolio.