The Free Ad-supported Streaming Television (FAST) has become popular in the United States, United Kingdom, Germany and Canada. In the Asia Pacific, however, this trend is still gaining momentum. As SeaOvers, we are excited to introduce this viewing option to Asia. Our participation in BroadcastAsia of Asia Tech x Singapore, the largest Broadcast Tech Stage in the region, was the groundbreaking premiere for us to showcase the SeaOvers FAST ecosystem and its advertising technologies for new monetization opportunities.
From May 26-29, we were thrilled to exhibit at Broadcast Asia for the first time, engaging with industry leaders and demonstrating how our FAST technology integrated with our own ad engine has opened up new revenue streams in the broadcasting arena.
A live demonstration of the SeaOvers Media Suite, an all-in-one platform to generate Free Ad-Supported Streaming TV (FAST) Channels in HLS format, equipped with optimized ad breaks. We showcased its features and user-friendly interface.
During the exhibition, we’ve received a variety of insightful questions, many of which you might also be pondering. Here are some of the most common inquiries:
What makes the SeaOvers FAST ecosystem different?
SeaOvers offers a unique market proposition in the industry by integrating FAST technology with an independent AI-powered ad server. This allows us to serve localized and personalized advertisements, while cultivating an open revenue-sharing model that benefits all stakeholders. Our ecosystem is where stakeholders could thrive by generating new revenue streams for content providers; introducing new audiences to platforms; and providing high-quality advertising inventory for advertisers. We ensure complete transparency in ad revenue sharing at every level.
What are the benefits of using SeaOvers for content providers?
SeaOvers empowers content providers to tap into new audiences and optimize ad revenue from the FAST channels.
With no upfront costs, we offer a simplified FAST journey—from content organization to delivery and ad yield management. Our platform not only streamlines operations but also enhances ad engagement, helping content providers to maximize their ad revenue potential.
We also offer targeted AI solutions to elevate content quality and enhance the audience watching experience:
- Video Super Resolution: Transform classic low-resolution content into high-quality footage displayable on modern screens.
- Subtitle Translation: Provide subtitles in alternative languages, making the content accessible to a wider base of audience.
- Animation Revitalization: Convert classic content into animation by AI technology to attract younger viewers.
These innovative solutions enable content providers to enhance their content offerings and engage their audiences effectively.
How could SeaOvers maximize ad revenue?
Our ad delivery employs a dual strategy: contextual targeting and audience targeting. The contextual targeting strategy places relevant ads based on the themes and content of the video being played, while the audience targeting delivers personalized ads based on audience viewing history, interests, and behaviours. This dual approach enhances click-through rates and conversion rates, which eventually improve the advertising return on investment (ROI).
Moreover, our innovative and unique ad formats also contribute to the optimization of ad revenue. The technology of Virtual Product Placement seamlessly integrates ads into the content by embedding them naturally in the storyline, capturing audience’s attention without disrupting their viewing experience. During the FAST playback, we can create new ad inventories within the content to increase its ad impression rate.
Additionally, we offer unique ad formats on FAST channels, such as L-shape advertising layout, which significantly enhance audience engagement. This format captures viewers’ attention more effectively than standard placements, showcasing multiple elements of a product—images, text, and details—to foster better brand recall. By incorporating a QR code into L-shape ads, audiences can easily scan to access shopping carts, driving further the ad engagement and conversion rates.
It was a pleasure for us to showcase our FAST + Ad Tech solutions at BroadcastAsia. We extend our gratitude to all the visitors, partners and clients for their support. If you are interested in discovering how SeaOvers can bring your content to the global audience, we invite you to connect with us on LinkedIn! Whether you want to learn how to generate a FAST channel for international distribution or explore the opportunity to join our ecosystem and monetize together, please do not hesitate to get in touch with us. We are here to assist and can arrange a live demo session for you.
